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SAGE Social Marketing Analytics(SSMA)
- Comprehensive & Complete Overview
Get a complete and latest view of the state of your Facebook Pages. See key metrics like how many fans and followers you have, the number of posts you posted, total engagement on your posts, and much more.
Compare this data with previous periods to see your progress and also check historic data to get a perspective.
- Monitor Your Audience Growth
Explore audience segments, find new audience interests, and identify opportunities with data at the post and aggregate levels.
Understand the daily/weekly/monthly growth of your facebook audience by tracking new likes and unlikes. Also understand if new fans are acquired organically or if the acquisition was a result of paid campaigns.
By analyzing audience growth trends, you can understand which campaigns are bringing you the most fans. In case of unlikes and decrease in fans, you can analyze what event/activity might have triggered.
- Measure & Improve Your Social Media Engagement
Assess whether your latest creative generate social buzz, and review which interest segments the campaign resonated with most.
Great a detailed, periodic breakdown of complete audience engagement. Find out how many fans liked or reacted on the page, the number of comments the page attracted and the number of shares for the posts posted on the page.
Improving audience engagement signals proves that your Facebook marketing strategy, including content and campaigns, is working. Decreasing or flat engagement means you need to rethink your marketing strategy.
Find out when your fans are active the most. Get an hourly and daily breakdown of the number of fans that are online.
Use this data to optimize your posting schedule so that you can maximize audience engagement.
- Social Demography: Improve Your Audience Segmentation
Find out who your most active fans are. Get a list of top commenters, top likers and top sharers. Open their Facebook profiles directly from the analytics page and engage with them to acknowledge their contributions.
You can also analyze this data to identify what kind of content these active fans would like, and further strengthen your Facebook marketing strategy.
Understand when, where, and how consumers speak about purchasing your product or category, and track changes over time.
Dig deeper into your fan and audience composition. Find out which countries your fans are from, and also know how many of them are males vs females.
You can use this data to streamline your Facebook content strategy. You can further use this data to localize promotions and add regional flavors to overall social media strategy.
- Post Analysis: See what engages your fans and followers
Determine what motivated consumers to buy, and find ideas for how can you be more impactful in the future.
Discover how each and every post performs. Understand what content reaches the most audience and which posts get the most likes/reactions, comments and shares. Reshare your most successful posts right from Facebook analytics page.
By analyzing trends in post-performance, you can create content and promotions strategy that is backed by solid numbers and not just guesswork and hunch.
- Popular #Hashtags
At a glance, get a complete picture of which hashtags work the best for your content and your audience. The size of a hashtag in the cloud indicates the amount of engagement the corresponding content generates.
By frequently and effectively using popular hashtags, you can drive more engagement from existing fans and also attract new fans.
- Benchmark against competitors
Look at sentiment, share of voice, compare audience segments and more – all with a few key strokes.